i design product UI in your codebase, plus the websites and motion to launch it.
i design product UI in your codebase, plus the websites and motion to launch it.
i design product UI in your codebase, plus the websites and motion to launch it.

view my work

view my work
Selected Work
Selected Work

Prefactor
2026
· LAUNCH FILM
Launch film for Product Hunt
#1 product of the day; #2 product of the week
B2B SaaS
Motion Design
Product Launch

The GTM Co-Founder
2026
· EXPLAINER FILM
EXPLAINER FILM
Imagining a user journey through an extended Windows 98 visual metaphor
Motion Design
Brand Identity
Open Source
B2B
Clippy

The GTM Co-Founder
2026
Imagining a user journey through an extended Windows 98 visual metaphor
Motion Design
Brand Identity
Open Source
B2B
Clippy

Prefactor
2026
Launch film for Product Hunt
#1 product of the day; #2 product of the week
B2B SaaS
Motion Design
Product Launch








All Work
Testimonials
"Joseph was a brilliant all-rounder product designer at Lyngo. He picked up everything we threw at him across the product spectrum, big or small, and consistently delivered the outcome we were after – from motion graphics and web design to onboarding flows and dashboard redesigns. A lot of the work was ambiguous with very little hand-holding – the kind of thing only a true self-starter can navigate – and Joseph handled it brilliantly. He pulled context from the right people, leaned on the right resources, and wasn't shy about flagging gaps in his understanding. He embraced our AI workflows quickly and actively looked for new ways to deliver creative when we asked him to push further. I'd highly recommend Joseph to anyone after a self-starter who can be trusted with creative freedom and a loose brief."
"Joseph was a brilliant all-rounder product designer at Lyngo. He picked up everything we threw at him across the product spectrum, big or small, and consistently delivered the outcome we were after – from motion graphics and web design to onboarding flows and dashboard redesigns. A lot of the work was ambiguous with very little hand-holding – the kind of thing only a true self-starter can navigate – and Joseph handled it brilliantly. He pulled context from the right people, leaned on the right resources, and wasn't shy about flagging gaps in his understanding. He embraced our AI workflows quickly and actively looked for new ways to deliver creative when we asked him to push further. I'd highly recommend Joseph to anyone after a self-starter who can be trusted with creative freedom and a loose brief."

Tanmay Patel
Founder, Lyngo AI
"We brought Joseph in to design one of the most complex and important screens in our product: the live voice-to-voice experience between a fan and an athlete's AI persona. The brief was deliberately loose even though the product was completely new to him, as we were looking for some creative thinking and a unique perspective. He understood the value and differentiator of the app quickly, and so designed an experience that was not only functional, but genuinely felt alive and rare – rather than generic. He worked cleanly within our stack constraints, kept the design consistent with existing prototypes and shared progress along the way, hitting ambitious timelines without needing to be chased. I'd happily recommend Joseph to anyone looking for frontend/UI/UX support."
"We brought Joseph in to design one of the most complex and important screens in our product: the live voice-to-voice experience between a fan and an athlete's AI persona. The brief was deliberately loose even though the product was completely new to him, as we were looking for some creative thinking and a unique perspective. He understood the value and differentiator of the app quickly, and so designed an experience that was not only functional, but genuinely felt alive and rare – rather than generic. He worked cleanly within our stack constraints, kept the design consistent with existing prototypes and shared progress along the way, hitting ambitious timelines without needing to be chased. I'd happily recommend Joseph to anyone looking for frontend/UI/UX support."

Thomas Auld
Co-Founder, Athly
"Over the past four weeks, we’ve had the pleasure of working with Joseph on the UX for project ai.nstein, and the outcome has been exceptional. His creativity, professionalism, and ability to translate user requirements into practical, thoughtful solutions stood out from day one. What impressed us most was how closely his designs aligned with what our internal team had been developing, while introducing new ideas that challenged our assumptions. Many of those ideas will now move into production, a clear reflection of his talent and understanding of real-world product design."
"Over the past four weeks, we’ve had the pleasure of working with Joseph on the UX for project ai.nstein, and the outcome has been exceptional. His creativity, professionalism, and ability to translate user requirements into practical, thoughtful solutions stood out from day one. What impressed us most was how closely his designs aligned with what our internal team had been developing, while introducing new ideas that challenged our assumptions. Many of those ideas will now move into production, a clear reflection of his talent and understanding of real-world product design."

Chris South
Co-Founder & CEO, Roi-AI

About me
I'm a product designer who mostly works with early-stage AI startups, helping founders turn loose briefs into polished, launch-ready products.
I came into design through data science. I realised I was far more interested in how people made sense of the data than the data itself, and that curiosity drew me to product design.
Since then I've worked across brand, web, motion and product design, usually as the sole designer for small, fast-moving, technical teams. I’m all about ambiguity, autonomy, attention to optical alignment and alliteration.
I work across
Prototyping
Prototyping


UX Research & Design
UX Research & Design
Web Design
Web Design
Graphic Design
Graphic Design
Branding
Branding
Motion Design
Motion Design
Data Analytics
Data Analytics
R
R
and more...
and more...
© 2026 Joseph Cholakyan


