I'm a

product designer

with

a background in data science.

I'm a

product designer

with

a background in data science.

I'm a

product designer

with

a background in data science.

I'm a

product designer

with

a background in data science.

I'm a product designer with a background in data science.

Testimonials

"Joseph was a brilliant all-rounder product designer at Lyngo. He picked up everything we threw at him across the "product spectrum, big or small, and consistently delivered the outcome we were after – from motion graphics and web design to onboarding flows and dashboard redesigns. A lot of the work was ambiguous with very little hand-holding – the kind of thing only a true self-starter can navigate – and Joseph handled it brilliantly. He pulled context from the right people, leaned on the right resources, and wasn't shy about flagging gaps in his understanding. He embraced our AI workflows quickly and actively looked for new ways to deliver creative when we asked him to push further. I'd highly recommend Joseph to anyone after a self-starter who can be trusted with creative freedom and a loose brief."

"Joseph was a brilliant all-rounder product designer at Lyngo. He picked up everything we threw at him across the "product spectrum, big or small, and consistently delivered the outcome we were after – from motion graphics and web design to onboarding flows and dashboard redesigns. A lot of the work was ambiguous with very little hand-holding – the kind of thing only a true self-starter can navigate – and Joseph handled it brilliantly. He pulled context from the right people, leaned on the right resources, and wasn't shy about flagging gaps in his understanding. He embraced our AI workflows quickly and actively looked for new ways to deliver creative when we asked him to push further. I'd highly recommend Joseph to anyone after a self-starter who can be trusted with creative freedom and a loose brief."

Tanmay Patel

Founder, Lyngo AI

"We brought Joseph in to design one of the most complex and important screens in our product: the live voice-to-voice experience between a fan and an athlete's AI persona. The brief was deliberately loose even though the product was completely new to him, as we were looking for some creative thinking and a unique perspective. He understood the value and differentiator of the app quickly, as so designed an experience that was not only functional, but genuinely felt alive and rare – rather than generic. He worked cleanly within our stack constraints, kept the design consistent with existing prototypes and shared progress along the way, hitting ambitious timelines without needing to be chased. I'd happily recommend Joseph to anyone looking for frontend/UI/UX support."

"We brought Joseph in to design one of the most complex and important screens in our product: the live voice-to-voice experience between a fan and an athlete's AI persona. The brief was deliberately loose even though the product was completely new to him, as we were looking for some creative thinking and a unique perspective. He understood the value and differentiator of the app quickly, as so designed an experience that was not only functional, but genuinely felt alive and rare – rather than generic. He worked cleanly within our stack constraints, kept the design consistent with existing prototypes and shared progress along the way, hitting ambitious timelines without needing to be chased. I'd happily recommend Joseph to anyone looking for frontend/UI/UX support."

Thomas Auld

Co-Founder, Athly

"Over the past four weeks, we’ve had the pleasure of working with Joseph on the UX for project ai.nstein, and the outcome has been exceptional. His creativity, professionalism, and ability to translate user requirements into practical, thoughtful solutions stood out from day one. What impressed us most was how closely his designs aligned with what our internal team had been developing, while introducing new ideas that challenged our assumptions. Many of those ideas will now move into production, a clear reflection of his talent and understanding of real-world product design."

"Over the past four weeks, we’ve had the pleasure of working with Joseph on the UX for project ai.nstein, and the outcome has been exceptional. His creativity, professionalism, and ability to translate user requirements into practical, thoughtful solutions stood out from day one. What impressed us most was how closely his designs aligned with what our internal team had been developing, while introducing new ideas that challenged our assumptions. Many of those ideas will now move into production, a clear reflection of his talent and understanding of real-world product design."

Chris South

Co-Founder & CEO, Roi-AI

About me

I’m a product designer focused on making complex things feel simple.

My background is in data science, where I became fascinated less by the data itself and more by the humans making sense of it. That interest led me naturally to product design, where I found a balance between analytical thinking and visual expression.

Most of my recent work has been with early-stage startups, across brand, web, motion and core product design.

My areas of expertise include…

Prototyping

Prototyping

UX Research & Design

UX Research & Design

Web Design

Web Design

Graphic Design

Graphic Design

Branding

Branding

Motion Design

Motion Design

Coding & Data

Coding & Data

R

R

and more...

and more...

Get in Touch

Get in Touch

© 2026 Joseph Cholakyan